Entrepreneurs impact

Established brands in the current market are required to do more than the standard to compete, particularly with the arrival of new businesses that are uprooting these industries. You only need to look at how websites such as SkyScanner and Booking.com, both of which allow the traveller to compare deals and book their own flights and accommodation – and how this affects traditional travel agents – to see how the industry has been transformed through digital technology.

In the society that we live in, where generation after generation are more adventurous and well-travelled than the last, a career in hospitality and tourism provide an exciting opportunity for new and innovative entrepreneurs to make their mark. The influence of social media usage has simultaneously increased the needs for new experiences, photo opportunities and blog-worthy situations; the ordinary and well-known are no longer enough.